The psychology of color is one of the more complex subjects in design psychology, and not something we’ll go in depth on here. But the colors you use can have a heavy impact on how your visitors perceive your site. Make sure the colors you’ve selected reinforce your message and the image you want to portray.
Below is a basic list of colors and their meanings. Of course, the combinations of colors you use along with their exact shade, hue, or tone will also have an impact on their meaning.
Below is a basic list of colors and their meanings. Of course, the combinations of colors you use along with their exact shade, hue, or tone will also have an impact on their meaning.
- Red
Fiery and passionate, can represent both love and anger. - Orange
Shares attributes of both red and yellow. Associated with energy and warmth. It’s calmer than red and more cheerful. - Yellow
A warm, happy color. It can represent either joy or cowardice. - Green
Signifies nature, growth, and renewal. Along the same lines, green can sometimes represent inexperience. On the flip side, green is sometimes associated with envy or jealousy. - Blue
Calming and cool, but too much can be depressing. Often associated with corporate images. - Purple/Violet
Long associated with royalty and wealth. It’s also a spiritual color, and is thought to be creative. - Black
A bit of a chameleon, it can be conservative or edgy, traditional or modern. It can be mysterious and sexy or conventional and safe, depending on how it’s used. - White
Associated with purity and innocence. It goes well with any other color. - Gray
Neutral and balanced. Gray is conservative and sophisticated, but can be seen as moody, too. - Brown
A wholesome and down-to-earth color that denotes stability and reliability.

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